Well, here we are on Halloween and it seems appropriate to have a scary story. Or, at least a great time to debunk one. Recently, the CEO of Mozilla, Gary Kovacs, gave one of the most inaccurate and alarmist lectures we’ve seen at a TED conference: Tracking the Trackers.
At Optify, we have a bright and very thoughtful VP of Product Everything, Chris Hundley. Chris has a great perspective on the monsters and myths around cookies and tracking in the online marketing world.
I encourage all of you Marketing Athletes out there to check out: Misguided Paranoia: Cookies, Tracking and Reality (Oh My!)
http://www.optify.net/marketing-technology/cookies-tracking-and-reality-misguided-paranoia
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